Rabu 24 Jan 2024 16:06 WIB

Top China's EV Manufacturer, BYD Launch Big Hit in Indonesia

BYD appreciates consumers' feedback on products marketed in Indonesia.

Ratusan konsumen sudah melakukan prabooking (prapesan) terhadap tiga produk BYD yang diluncurkan pekan lalu. Tampak dalam gambar BYD Seal.
Foto: Republika/Firkah Fansuri
Ratusan konsumen sudah melakukan prabooking (prapesan) terhadap tiga produk BYD yang diluncurkan pekan lalu. Tampak dalam gambar BYD Seal.

REPUBLIKA.CO.ID, SERPONG — Hundreds of consumers have already preordered three BYD products launched last week, namely Dolphin, Atto 3, and Seal. These consumers order, among other things, in expropriation activities in shopping centers in the Jakarta area and its surroundings.

Head of Marketing and Communication BYD Motor Indonesia Luther T Panjaitan said he greatly appreciated the outstanding consumer response to BYD products. “The prabooking done by hundreds of consumers proves that they believe in BYD products launched in Indonesia,” Luther said on the sidelines of the BYD Dolphin Test Drive in Serpong, South Tangerang, on Tuesday (23/1/2024).

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According to Luther in the decree BYD has not specified the price of the BYD Dolphin, BYD Atto 3, nor BYD Seal. “Even the time to hand over the car to the consumer has not been announced yet,” he said.

This pre-registration program is carried out by BYD Indonesia to find out how enthusiastic the market is towards the products launched. That way BYD can gauge how much supply it will put up to meet market demand.

When asked some prices of Dolphin, Atto 3, Seal, Luther could not yet convey to the public. “Just wait,” he said.

But in a conversation with Republika.co.id, Luther said it was likely that prices for the three products marketed in Indonesia would not be the same as those sold in Thailand. That's because the tax rates differ between the two countries. For example, the VAT charged on BYD cars in Thailand is around 2.5 percent. Meanwhile, in Indonesia, the VAT tax is 11 percent.

Meanwhile, when asked which of the hundreds of flights between Dolphin, Atto 3, and Seal were the most in demand, Luther said he had not yet obtained the official figures. “In the next few days, it will most likely be known which products are most in demand,” Luther said.

BYD, officially enlivened the electric vehicle market in the country, on Thursday (18/1/2024). BYD launched three products simultaneously: BYD Seal, BYD Atto 3, and BYD Dolphin.

BYD introduces three state-of-the-art electric cars (EVs) that claim to be superior, high-quality, efficient, convenient, and environmentally friendly battery-powered products, as well as globally tested with high production numbers and distribution to nearly 70 countries around the world.

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