Sabtu 08 Feb 2014 22:04 WIB

'Instant noodle diplomacy' used to promote Indonesia in Colombia

Red: Yeyen Rostiyani
Instant noddle can be a tool of diplomacy to promote Indonesia. (Illustration)
Foto: en.wikipedia.org
Instant noddle can be a tool of diplomacy to promote Indonesia. (Illustration)

REPUBLIKA.CO.ID, JAKARTA - Indonesian Ambassador to Colombia Trie Edi Mulyani believes in using the "five minute diplomacy" approach to promote Indonesia in Colombia. Sometime the diplomacy means cooking instant noodle which is very popular in Indonesia.

Mulyani, popularly known as Ninik, stated during a press gathering with Indonesian journalists on Friday that she likened the five-minute diplomacy approach to a spontaneous cooking show that she hosts at the Indonesian Embassy, which is often attended by other Colombian officials.

"I really want to utilize every moment that I have in Columbia to promote Indonesia. Sometimes, I just show them how to cook Indomie (a brand of Indonesian instant noodles) that only requires five minutes of cooking time or invite the guests, including the Colombian journalists, to sample the Indonesian cuisine at the embassy," Ninik remarked.

For Ninik, the promotion need not be necessarily organized in a big and pricey manner, but should be held to give the Colombians an insight into Indonesia and eventually generate greater interest and curiosity among them to visit and explore Indonesia.