REPUBLIKA.CO.ID, JAKARTA -- Promotion of branding 'Wonderful Indonesia' was now targeting a fan of La Liga in Spain. From 23rd September to 13th December 2015, digital board replacement with theme 'Wonderful Indonesia' could be seen in 10 top club matches, which were broadcasted in Asia-Pacific.

Countries that could see the promotion of 'Wonderful Indonesia' in digital board replacement were including China, Korea, India, Japan, Hong Kong, Thailand, Singapore, Malaysia, Philippines, and of course Indonesia.

"In Europe, soccer is a lifestyle. Young and old, men and women, rich and poor, would be dressed in their favorite club attributes. Then, the merchandises were also sold, "said Tourism Minister Arief Yahya, in a press release, Wednesday (9/12).

Read: Indonesia promotes 'Wonderful Indonesia' in Mumbai

If its merchandises were hunted by the fans, he added, of course the matches would be also watched. Therefore, the paid TV bought the broadcasting rights and then sold it to all TV stations in order to raise the rate of viewers.

"La Liga is the second most expensive after English Premier League. In Asia, there are 260 million more viewers who are fans of La Liga, mostly to Real Madrid and Barcelona. Therefore, the brand 'Wonderful Indonesia' is entered into this segment," Arief explained.

He continued, La Liga has been watched by 170 million people in China, Korea, and Japan. So that it became an effective way to promote 'Wonderful Indonesia' in Asian market.

"Our biggest target tourists in 2015 until 2019 is Asia, including China," he added.

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