REPUBLIKA.CO.ID, JAKARTA - The first modern retailer of electronic products in Indonesia, PT Electronic City targets to open 30 new outlets in 2013. The company has opened 18 outlets until the end of this June and will open three more outlets in July 2013.

"We will spend 150 to 200 billion IDR as capital expenditure to open all outlets this year. The opening of new outlets aims to maintain the company's sales growth above the average global sales," Director of Electronic City Feri Wiraatmadja said in Jakarta on Wednesday.

Based on data from Euro Monitor, global electronic sales grows 10 percent per year. Electronic City grew by 32 percent in the last three years. The company is optimistic that rising prices of fuel oil subsidy and electricity base tariff will not give a direct impact in sales.

Construction of a outlet will cost around 2.5 to 4 million IDR per square meter. A grand outlet with brand of Electronic City requires a land area of 600 to 2,500 square meters, while mini-outlet requires a land area of 350 to 700 square meters. 

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