REPUBLIKA.CO.ID, YOGYAKARTA — Hotel is now a favorite place for young couples who want to have a wedding. From a recent survey conducted by Santika Indonesia Hotels & Resorts, 38 percent of Generation Z (Gen Z) billed hotels as their wedding location plan.
The number of Gen Z choosing the hotel was higher than neighbourhoods such as homes and mosques (22.3 per cent), outdoor areas (18.7 per cent), and buildings (14.5 per cent).
“The trend of young people's wedding venues has changed especially post-pandemic because Gen Z mostly want locations that are considered more practical,” said Corporate Loyalty Program Manager of Santika Indonesia Hotels & Resorts, Anwar Riksono, during a press conference witnessed from Yogyakarta on Tuesday (30/1/2024).
Anwar explained Gen Z considers hotels to be a practical place because there are room facilities. This is not found if couples perform weddings in mosques, outdoor areas, or buildings. However, for Gen Z, the main reason for choosing a hotel is because there are usually promos provided.
“The two generations above it, Gen X and Gen Y, made rooms the main reason for choosing a hotel. In addition, it is also because there are complete facilities in the hotel,” he said.
Responding to the changing trend, Santika Indonesia Hotels & Resorts launched the Santika Best Wedding Deals 2024: Forever Beginning program for couples planning their weddings. With the theme of 'Forever Beginning', the program presents a wide range of exciting promotions from weddings to honeymoon packages in more than 50 units owned by Santika Indonesia Hotels & Resorts spread across Indonesia.
In a press conference held nationwide in 27 cities in Indonesia yesterday, Corporate Marcomm Manager of Santika Indonesia Indonesia Hotels & Resorts, Prita Gero, explained that in this program, guests can find various discount vouchers, additional discounts, additional benefits, up to special packages in all units of Kampi Hotel, Hotel Santika, Hotel Santika Premiere, The ANVAYA, The Kayana, and The Samaya, which runs from February 1-29, 2024.
“Santika Best Wedding Deals 2024 will be a golden opportunity for couples who are looking for a wedding venue not only with the best price, but also with service, quality, and of course the best promo as well,” said Prita.
Prita continued, the program runs online and offline. For offline programs, Santika Indonesia Hotels & Resorts will present at the Bridestory Market event taking place in Hall 3 - 3A ICE-BSD City from February 1-4, 2024. For guests who transact at the booth in person, will get the chance to win a honeymoon package at The Kayana Beach - Lombok for three days and two nights including transportation for two.
All Santika Best Wedding Deals 2024 vouchers can be obtained for free through the loyalty program application of Santika Indonesia Hotels & Resorts, namely myValue. “The way is very easy. Guests can simply download and register in the MyValue app, then guests can directly access the voucher pool in the Santika Best Wedding Deals event section. ” explains Prita.
The vouchers offered include wedding packages starting from Rp 88 thousand nett per person at Hotel Santika Pasir Koja-Bandung, discount of Rp 10 million at Hotel Santika Premiere Bintaro, intimate wedding package at The Samaya Seminyak -Bali, to vouchers together with partners ranging from decoration vendors, wedding organizers, documentation, health, jewelry, and more.
Hotel Santika Premiere Jogja offers 10 percent discount for each package 'Premiere Wedding Package' and 'Memorable Night — Honeymoon Package'. “In addition to the discount, other benefits that will be obtained from the “Premiere Wedding Package” include Free Ice Cream Stall, Free Live Music, Free prewedding venue, to Free Night Stay at Premiere Room with Standart Honeymoon,” said Viantoro Puspono, Marketing Communication Hotel Santika Premiere Jogja.
The benefits of the 'Memorable Night - Honeymoon Package' include Special Upgrade to Executive Room, Romantic Dinner for Couple, Chocolate Praline & Flower in room and Hi-Tea Arrangement. Santika Indonesia Hotels and Resorts currently manages 116 hotel units with 7 main brands: The Anvaya Beach Resorts as a 5-star hotel, Hotel Santika Premiere as a 4-star hotel, Hotel Santika as a 3-star hotel, Kampi Hotel as an instagenic 3-star hotel, Amaris Hotel as a smart hotel and The Royal Collection (The Samaya and The Kayana) as Boutique Villas.
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