REPUBLIKA.CO.ID, JAKARTA -- Indonesia will be the portrait country at the Specialty Coffee Association of America (SCAA) Expo, scheduled for April 14-17, 2016, in Atlanta, USA.

"Indonesia will be in the limelight, receiving much exposure. All the participants and coffee lovers in the world will come to know more about the country," a press statement issued by the Consulate General (Consulate) in Houston said here on Saturday.

As a portrait country in the SCAA Expo 2016, Indonesian coffee will be the main focus of over 12 thousand visitors and various stakeholders in the sector, including roasters, importers, coffee retailers, distributors, growers, wholesalers and culinary professionals.

Therefore, this rare opportunity can provide a good momentum for establishing Indonesia as the world's coffee paradise, giving it a great branding opportunity.