REPUBLIKA.CO.ID, JAKARTA -- Indonesia will appear as the official portrait country of the Coffee Association America (SCAA) Expo 2016 in Atlanta, Georgia, the United States from April 14-17, 2016, according to the Indonesian Foreign Ministry's website here Saturday.
The Indonesian Consulate General in Houston has notified that in the expo event Indonesia will become the focus of attention of all participants and coffee lovers across the world, according to the ministry.
As a portrait country of the SCAA Expo 2017, Indonesia will become the main focus of more than 12 thousand visitors and the business sector, importers, and coffee retailers, in addition to distributors, farmers, traders and culinary practitioners.
Therefore, the rare opportunity should be used with good momentum to promote Indonesia as a world class coffee paradise.
The coffee consumption trend in the United States has continued to increase, according to the Indonesian Consulate General in Houston. As one of the world's largest coffee producers, Indonesia should be able to play the main role in the United States market.
Indonesia was the world's third largest coffee producer in 2014, according to the International Coffee Organization (ICO).
The most popular coffee export product of Indonesia that has gained recognition across the world is the Arabica coffee.
This fact has made Indonesia the world's second largest Arabica coffee exporter with annual exports of 150 thousand tons.
Indonesia has created almost 100 varieties of Arabica genetics coffee since 1699. Among other varieties are Sumatera Lintong, Sumatera Koerinci, Sumatera Solok Minang, and Jawa Preanger, in addition to Jawa Ijen Raung, Jawa Estate, Sulawesi Toraja, and Papua Wamena.
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