REPUBLIKA.CO.ID, DENPASAR -- Bali has a great chance of dominating the Meeting, Incentive, Conference and Exhibition (MICE) market of Southeast Asia in the ASEAN Economic Community (AEC) 2015, creative industry expert Yoris Sebastian said.

"Bali should take the AEC opportunity. As capital circulation increases, Bali will be the preferred host for MICE," Sebastian stated here on Monday.

According to the expert, the supporting infrastructure of the MICE industry in Bali is adequate to meet the requirements of the sector, especially those of Southeast Asian countries.

He added that to control the ASEAN market and to succeed in the free market competition, Bali is expected to accentuate and preserve its traditional cultures.

"It would be much better if Bali focuses on its traditional cultures. However, it should also follow global trends to create attractive products," Sebastian pointed out.

He further noted that with a population of approximately 240 million, the country has 40 percent of the market, which is the largest among the member states of the ASEAN.

"It can support potentials of the MICE industry in Indonesia," Sebastian affirmed.

"MICE" is used to refer to a particular type of tourism in which large groups are brought together for particular purposes. Such trips are usually planned well in advance.

Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or an institution for targets met or exceeded, or a job well done.

Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.

MICE tourism usually consists of a well-planned agenda centered around a particular theme, such as a hobby, a profession, or an educational topic.

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