BRI Holds Prize Draw for MSMEs at Tanah Abang Market

REPUBLIKA.CO.ID, JAKARTA -- Support for the improvement of Micro, Small and Medium Enterprises (MSMEs) continues to be provided by PT Bank Rakyat Indonesia (Persero) Tbk.

Most recently, BRI held the Dagang Untung Belanja Untung (DUBU or Profitable Shopping Profitable Trading Program (DUBU). DUBU, which has been running since 2023, was presented specifically for traders and visitors to Tanah Abang Block B Market. Traders and visitors who make transactions using BRI Credit/Debit Cards and BRImo on BRI EDC and BRI QRIS machines will get points. Next, these points were collected and drawn to be exchanged for prizes from BRI.

BRI Network and Services Director Andrijanto said, this program was aimed at giving appreciation to customers for their loyalty to BRI. "DUBU was BRI's concrete manifestation of supporting MSME traders, especially at Tanah Abang Block B Market. DUBU is expected to be a booster to increase traders' turnover. These various prizes and benefits are a form of BRI's thanks to loyal customers, especially traders and visitors to Tanah Market Jakarta brother," he said.

Without hesitation, the prizes for the traders consisted of 1 Hyundai Stargazer car, 6 Honda Vario motorbikes, 15 bullion each weighing 10g, 30 bullion each weighing 5g, and 75 other prizes.

Meanwhile, prizes were distributed to visitors, namely 1 Avanza car, 3 Vario motorbikes, 15 gold coins each weighing 5 grams and 75 consolation prizes. This DUBU program also took place from March 1 to December 15 2023, with the drawing period divided into three stages, namely stage I in June 2023 (Stage 1), stage II in October 2023 (Phase 2), stage III on January 29 2024. The draw was always accompanied by entertainment and games with attractive prizes and door prizes from BRI.

"It is hoped that the great interest from traders and visitors at Tanah Abang Market can create a sustainable cashless transaction ecosystem so that it can help make the non-cash program a success and on the other hand increase the sales turnover of MSMEs," Andrijanto said.

For your information, fast and easy transactions can be done via BRImo. BRI's digital banking super app continues to record positive performance. This is shown by the average growth of BRImo users which reaches more than 1 million users per month.

As of December 31 2023, the number of BRImo users reached more than 31.6 million users with total financial transactions reaching 3.08 billion transactions. This number also increased 71.42 percent year-on-year (yoy) compared to the same period in the previous year. Then the transaction value reached IDR 4.158 trillion with an increase of 58.39 percent yoy, while in terms of income, throughout 2023 the total transaction income through BRImo reached IDR 2.432 trillion. This value grew 72.52 percent yoy compared to the same period in the previous year.

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