REPUBLIKA.CO.ID, LOS ANGELES -- "The Interview," the provocative comedy that triggered a devastating cyberattack on Sony Pictures, went straight to US consumers on Wednesday in an unprecedented online debut after hacker threats prevented its wide release on Christmas day.
The film was available for rental on Google Inc's YouTube site as of early Wednesday afternoon. Microsoft Corp and Sony itself are also showing the comedy, a day before the hastily scheduled premiere at some 320 independent theaters. Google Canada is also offering the movie.
It is not clear if the studio will earn back the 44 million USD it spent to make the comedy, which stars Seth Rogen and James Franco as TV personalities assigned to kill North Korean leader Kim Jong un.
The enormous publicity "The Interview" has received could augur well for the movie, but the absence of major US movie chains as exhibitors could also severely cut into box office receipts. The chains refused to show the film owing to security concerns.
"We chose the path of digital distribution first so as to reach as many people as possible on opening day, and we continue to seek other partners and platforms to further expand the release," Sony Entertainment Chief Executive Michael Lynton said in a statement.
He added that Sony had first reached out to Google, Microsoft "and other partners" on Dec. 17, the day the studio said it had no future plans to release the film. The movie prompted the most destructive-ever cyberattack on a company on US soil one month ago and resulted in the release of embarrassing emails and confidential data.
Consumers can access the film on YouTube Movies, Google Play, Microsoft's Xbox Video, and a dedicated website, seetheinterview.com, for 5.99 USD as a rental or 14.99 USD as a purchase. No cable or satellite TV operator has yet agreed to make "The Interview" available through video on demand (VOD).
It was unclear the degree to which the online release would reduce moviegoers' appetite to see the comedy in the independent theaters that announced on Tuesday they planned to show it. Theater owners said they were taking some extra security precautions and the Federal Bureau of Investigation said it had been in contact with them.
Thumbs up, thumbs down
As of 4.15 pm EST, or more than three hours after the movie was released online, 10,671 visitors to YouTube had given the film a "thumbs up" versus 822 with a "thumbs down." The 989 reviewers on Google Play gave the movie an average of 4.7 stars out of 5.
Critical reviews of "The Interview" have been more mixed. On the website Rotten Tomatoes, which aggregates reviews from film critics, 54 percent of 35 reviewers rated the movie positively. The showing is a chance for Google and Microsoft, which have been bit players in a VOD market dominated by Apple Inc, Amazon.com Inc and cable and satellite operators, to raise their profile.
Google said it had weighed the security implications of screening the movie - described by reviewers as "profane" and "raunchy" - after Sony contacted the company about making it available online.
"But after discussing all the issues, Sony and Google agreed that we could not sit on the sidelines and allow a handful of people to determine the limits of free speech in another country (however silly the content might be)," Google's chief legal officer, David Drummond, wrote in a blog post.
Google has an "enormous" infrastructure that is well tested in fighting off denial of service and other attacks, said Barrett Lyon, principal strategist with F5 Networks and an expert in Internet network security. "I wouldn't imagine seeing 'lights-out' at YouTube," he said, adding that Microsoft could be more vulnerable
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