REPUBLIKA.CO.ID, JAKARTA -- Minister of State-Owned Enterprises (BUMN), Erick Thohir spoke about the creative industries. Erick said the key of the creative industries is having to adapt to changes and situations.

Everything that happens in all parts of the world moves very fast. Many parties are vying to show excellence in the sector. That's why, explains Erick, there has to be very serious, innovative and consistent action in living it up.

“When we talk about the creative industry, you have to really delve into it, but at the same time, you have to be ready to adapt to the changing world, because it's not a static business, like you come in the morning and go home in the evening,” the figure, who also serves as PSSI's Chairman, said in an Instagram video while speaking at the Pertamina Creativepreneur Summit 2024 forum, quoted by Republika.co.id, Sunday (25/8/2024).

He continued, improvisation became vital. It is done every day. There's no time to wait.