REPUBLIKA.CO.ID, JAKARTA -- The Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM) called Indonesian fashion brand to compete at the global level.
Kemenkop UKM commited to provide a platform for designers or MSMEs to expand overseas. "We hope our local brands can become global brands. Currently there are not many," said Deputy for SMEs at the Ministry of Cooperatives, Hanung Harimba Rachman, in Jakarta, Monday (13/ 11/2023).
One of the platform is the modest fashion reality show program IN2THENEXT. This event was an effort to help make Indonesia the center of global modest fashion. He explained that the IN2THENEXT program is not only aimed at entertainment, but also as a platform for domestic modest fashion branding.
"We expect that talented modest fashion designers will emerge, especially who utilize the richness of Indonesian cloth materials from the four Muslim-Friendly Tourism Provinces of Indonesia, namely West Java, West Sumatra, West Nusa Tenggara and South Sulawesi," said Hanung.
He added that the casting results for this year's IN2THENEXT reality show produced eight young designer contestants who were selected designers from the winners of the 2023 Fesyar competition. There were also designers proposed from the ESMOD Jakarta fashion school and the Indonesian Fashion Chamber (IFC).
"Through this effort, prominent designers who have great potential can compete and advance the domestic modest fashion sector to the international arena," said Hanung.
The IN2THENEXT Reality Show program, he continued, will be broadcast on WeTV for Episodes 1 and 2 on December 13 2023, while episodes 3 and 4 will be on December 20 2023. These designer contestants, he said, had the opportunity to work with well-known Indonesian designers who would not only become judges but also become mentors.
"The competition winners' work will be displayed at the main event of the IN2MF fashion show which will take place in October 2024," said Hanung.
Director of PT Maxerman Edward Mamahit as part of the IN2THENEXT production team said that Indonesia, as the largest Muslim population, has the potential to become the center of global trends for the modest fashion industry. This is driven by the many works of Indonesian designers who use local materials spread across various regions.
"The designers will be tested on a series of challenges to create modest fashion with Wastra elements," said Edward.
He added that the pilot project currently consists of four episodes with a modest fashion competition format.
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