REPUBLIKA.CO.ID, By: APEC Business Advisory Council

In the wake of Typhoon Haiyan, small and medium-sized businesses in the Philippines from farms to fisheries were impacted by the devastation. Many coconut farms, a key export for the Philippines, were flattened. Amid the wreckage of flooded crops and broken boats, small business owners struggled to rebuild their livelihoods.

“Typhoon Haiyan hit many micro, small and medium-sized businesses (SMEs) hard, seriously affecting lives, livelihoods and communities,” said Ray Chambers, the United Nations Special Envoy for Financing the Health Millennium Development Goals and for Malaria. “In the Philippines, SMEs provide a living for 65 per cent of the labor force, and as such, they play an essential role in a region’s recovery.”

In the aftermath of Typhoon Haiyan, SMEs suffered from delays in operation, losses in inventories and decline in sales. Overall damages to the economy are estimated to be around 15 percent of the Philippines’ GDP in 2013, explained Professor Salvador P. Catelo, College of Economics and Management, University of the Philippines Los Banos, who is actively involved in an APEC project to ensure SME disaster resilience.

Unfortunately, this story is all too familiar in the Asia-Pacific region, which accounts for 70 percent of global natural disasters, based United Nations 2010 data.  Small and medium-sized enterprises (SMEs) represent the backbone of the region’s economy, making up 90 percent of all businesses operating in the Asia-Pacific region.

 “Back in 2011, large-scale emergencies in the region from the earthquake and tsunami in Japan to the floods in Thailand put the vulnerability of SMEs and entrepreneurs into greater focus on the APEC agenda,” said Dr Wimonkan Kosumas, Chair of the APEC Small and Medium Enterprises (SME) Working Group.

“As a result, APEC launched a multi-year project in 2011 to assist SMEs with business continuity planning to strengthen their ability to endure natural disasters,” added Dr Kosumas.

The APEC project is addressing this issue by enhancing the capacity of SMEs to better prepare for disasters and to ensure minimal and tolerable disruption to business operations and supply chains.

SMEs MORE VULNERABLE TO DISASTERS

Compared to large international companies, small and medium-sized businesses are more vulnerable to natural hazards due to resource, knowledge, planning and experience gaps. Post-disaster data illustrates this point. For example, as a result of the earthquake and tsunami that struck Japan in March 2011, 90 per cent of surveyed small businesses went bankrupt due to damage to production and supply chain disruption, according to the Asian Disaster Reduction Center.  The 2011 floods in Thailand affected 557,637 SMEs and 2.3 million workers lost their jobs, according to the Office of Small and Medium Enterprises Promotion in Thailand.

Moreover, global supply chains were disrupted. For example, the SME manufacturer of a pearl-lustre pigment that makes car paint sparkle was temporarily shut down by the 2011 Japan earthquake and tsunami. This closure impacted the world’s major auto companies including Toyota, Nissan, Ford, Chrysler, Volkswagen and General Motors as they scrambled to identify another supplier.

“The challenges that SMEs face in disasters can destabilise entire industries. And yet, many SMEs lack any disaster planning,” said Dr Li Wei-Sen, Co-Chair of the APEC Emergency Preparedness Working Group, co-sponsoring the project.

“In a survey of businesses in 17 APEC economies, 67 percent of companies, large and small, said they did not know about business continuity planning. Among small and medium enterprises, this figure jumped to 83 percent,” Dr Li added.

SME BUSINESS CONTINUITY PLANNING

SMEs lack the capacity to cope with natural disasters due to limited resources, expertise and awareness. “The main goal of the APEC project is to promote SMEs to establish business continuity plans (BCPs) for sustainable global supply chains,” said Johnny Yeh, Executive Director of the APEC SME Crisis Management Center in Chinese Taipei, who is overseeing the APEC project.

“This is accomplished by training related government, non-profit and private sector organizations in APEC member economies, so they, in turn can train SMEs in their respective economies,” Mr Yeh added.

As part of the project, experts have developed a simple step-by-step APEC Business Continuity Planning Guidebook for SMEs.

“There are three stages of business continuity plans. These include pre-disaster measures, emergency response during a disaster and continuity strategies post-disaster,” explained Shinichi Okabe, Adviser from Tokio Marine & Nichido Risk Consulting, who helped write the APEC Business Continuity Planning Guidebook.

“A key element of a business continuity plan is to be able to resume disrupted operations as quickly as possible,” added Mr Okabe. “This could involve a contingency plan to relocate operations to a safer venue.”

SMEs can develop their own business continuity plan tailored to their unique company needs and size and many measures can be implemented cost-effectively. The focus of business continuity planning is for all employees to be able to continue to execute their roles in emergency situations.

SMEs BENEFIT FROM APEC PROJECT

Chiao Fu Group, a medium-sized manufacturer of plastic compounds, cable ties and wiring accessories with global supply chains, received counselling on how to develop a business continuity plan.

“We set up our business continuity plan with counselling from the Small and Medium Enterprise Administration in Chinese Taipei,” said CEO Frank Ni of Chiao Fu Group. “The APEC project was very helpful for us.  The guidebook provided charts and tables that led us along the process of drawing up our own business continuity plan.”

As part of its business continuity planning, Chiao Fu assessed potential risks and developed recovery protocols for different scenarios. For example, if there was a disruption in Thailand, Chiao Fu has made arrangements to immediately produce and ship from their Taichung factory in Chinese Taipei.

The Asian Disaster Preparedness Center in Thailand and the Asian Disaster Reduction Center in Japan are also using the APEC Guidebook as a teaching tool to train SMEs on business continuity planning.

“The APEC project laid out the framework for how organizations like ours in Thailand can assist local SMEs develop business continuity planning,” said Aslam Perwaiz, Head of Disaster Risk Management Systems, Asian Disaster Preparedness Center in Thailand.

“We are actively disseminating information and providing SME training workshops. Business continuity plans have already helped SMEs weather demonstrations in Bangkok,” added Mr Perwaiz.

Private sector insurance companies such as WeatherRisk Explore and Fubon Insurance have also adopted the APEC Guidebook to help promote business continuity planning among SMEs.

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